Exploring the relationship between genre-specific television viewing and tanning beliefs and attitudes

Hyunyi Cho, Nick Carcioppolo

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Abstract

Indoor tanning practices and skin cancer incidence rates are a growing global concern. Although the media has been frequently thought of as a source of positive perceptions about tanned appearances, little research has empirically examined this concern. This chapter explored the relationship between television exposure, and beliefs, attitudes, and intentions regarding indoor tanning. A cross-sectional survey was administered to 365 White American college students at a large, Midwestern university. Results revealed that viewing reality television was positively related to females' beliefs, attitudes, and intentions regarding indoor tanning, and males' intentions towards indoor tanning. Viewing sitcoms was negatively related to males' attitudes towards indoor tanning. This chapter offers correlational evidence of the relationship between genre-specific exposure to television and beliefs, attitudes, and intentions about indoor tanning. Future effort to prevent the risk of indoor tanning should address the role of the media.

Original languageEnglish (US)
Title of host publicationHealth Risk Communication
PublisherNova Science Publishers, Inc.
Pages53-64
Number of pages12
ISBN (Electronic)9781622575527
ISBN (Print)9781622575442
StatePublished - Jan 1 2013
Externally publishedYes

ASJC Scopus subject areas

  • Health Professions(all)
  • Medicine(all)

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    Cho, H., & Carcioppolo, N. (2013). Exploring the relationship between genre-specific television viewing and tanning beliefs and attitudes. In Health Risk Communication (pp. 53-64). Nova Science Publishers, Inc..