Exploring the characteristics of potential high-definition television adopters

Research output: Contribution to journalArticle

51 Scopus citations

Abstract

A telephone survey was conducted in a large U.S. southeastern metropolitan area to assess consumer predispositions toward high-definition television (HDTV) and profile potential adopters of this technology according to demographics, mass media use, ownership of home entertainment products, and importance of television attributes. Results were consistent with diffusion theory and research: HDTV awareness was positively related to education, income, sex (male), newspaper use, and importance of picture sharpness; HDTV interest was negatively related to age and positively related to income, moviegoing, ownership of home entertainment products, and importance of picture sharpness; and HDTV purchase intention was positively related to sports viewing and importance of screen size.

Original languageEnglish (US)
Pages (from-to)35-50
Number of pages16
JournalJournal of Media Economics
Volume12
Issue number1
DOIs
StatePublished - Jan 1 1999

ASJC Scopus subject areas

  • Communication
  • Economics and Econometrics

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