Exit and Entrance Polling: A Comparison of Election Survey Methods

Casey A. Klofstad, Benjamin G. Bishin

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

We report the results of an experiment in which voters participating in the 2008 presidential election were surveyed either as they exited their voting places (a traditional exit poll) or as they waited in line to vote (an "entrance poll"). To the best of our knowledge, the efficacy of entrance polling has not been studied previously. Our data show that the entrance poll, when compared to the exit poll, produced a significantly higher cooperation rate among voters and a significantly lower item nonresponse rate. In our discussion of these results, we examine the benefits and potential complications of entrance polling.

Original languageEnglish (US)
Pages (from-to)429-437
Number of pages9
JournalField Methods
Volume24
Issue number4
DOIs
StatePublished - Nov 1 2012

Keywords

  • cooperation rate
  • election survey
  • entrance poll
  • exit poll
  • nonresponse

ASJC Scopus subject areas

  • Anthropology

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