Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign

T. W. Struttmann, V. A. Brandt, Susan Morgan, L. R. Piercy, H. P. Cole

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

Farming is one of the most hazardous occupations, and tractor overturns are the leading cause of agricultural fatalities. This article examines a community-based injury intervention designed to increase the number of rollover protective structures (ROPS) and seat belts on tractors and to promote safe operation of farm tractors in two counties. Equipment dealers who sell retrofit ROPS kits to farmers were a critical component of the intervention. Interviews were conducted with dealers after the 31-month intervention period to understand their perceptions, any difficulties they experienced as a result of the project and how a similar project could be improved. Comments were analyzed in relation to theories of persuasion. Results indicated that dealers believed the intervention was successful in producing behavior change among some farmers. Dealers also provided important insights into why some farmers continued to resist retrofitting tractors with ROPS. Recommendations are offered for designers of community-based interventions beyond the ROPS project described here.

Original languageEnglish (US)
Pages (from-to)131-139
Number of pages9
JournalJournal of Rural Health
Volume17
Issue number2
StatePublished - 2001
Externally publishedYes

Fingerprint

promotion
campaign
Equipment and Supplies
farmer
Persuasive Communication
Seat Belts
community
Agriculture
Occupations
Interviews
persuasion
Wounds and Injuries
farm
occupation
Farmers
cause
interview
Farms

ASJC Scopus subject areas

  • Nursing(all)
  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Health Professions(all)

Cite this

Struttmann, T. W., Brandt, V. A., Morgan, S., Piercy, L. R., & Cole, H. P. (2001). Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign. Journal of Rural Health, 17(2), 131-139.

Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign. / Struttmann, T. W.; Brandt, V. A.; Morgan, Susan; Piercy, L. R.; Cole, H. P.

In: Journal of Rural Health, Vol. 17, No. 2, 2001, p. 131-139.

Research output: Contribution to journalArticle

Struttmann, TW, Brandt, VA, Morgan, S, Piercy, LR & Cole, HP 2001, 'Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign', Journal of Rural Health, vol. 17, no. 2, pp. 131-139.
Struttmann, T. W. ; Brandt, V. A. ; Morgan, Susan ; Piercy, L. R. ; Cole, H. P. / Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign. In: Journal of Rural Health. 2001 ; Vol. 17, No. 2. pp. 131-139.
@article{c5361da1038547609247d5b2a31a1806,
title = "Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign",
abstract = "Farming is one of the most hazardous occupations, and tractor overturns are the leading cause of agricultural fatalities. This article examines a community-based injury intervention designed to increase the number of rollover protective structures (ROPS) and seat belts on tractors and to promote safe operation of farm tractors in two counties. Equipment dealers who sell retrofit ROPS kits to farmers were a critical component of the intervention. Interviews were conducted with dealers after the 31-month intervention period to understand their perceptions, any difficulties they experienced as a result of the project and how a similar project could be improved. Comments were analyzed in relation to theories of persuasion. Results indicated that dealers believed the intervention was successful in producing behavior change among some farmers. Dealers also provided important insights into why some farmers continued to resist retrofitting tractors with ROPS. Recommendations are offered for designers of community-based interventions beyond the ROPS project described here.",
author = "Struttmann, {T. W.} and Brandt, {V. A.} and Susan Morgan and Piercy, {L. R.} and Cole, {H. P.}",
year = "2001",
language = "English (US)",
volume = "17",
pages = "131--139",
journal = "Journal of Rural Health",
issn = "0890-765X",
publisher = "Wiley-Blackwell",
number = "2",

}

TY - JOUR

T1 - Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign

AU - Struttmann, T. W.

AU - Brandt, V. A.

AU - Morgan, Susan

AU - Piercy, L. R.

AU - Cole, H. P.

PY - 2001

Y1 - 2001

N2 - Farming is one of the most hazardous occupations, and tractor overturns are the leading cause of agricultural fatalities. This article examines a community-based injury intervention designed to increase the number of rollover protective structures (ROPS) and seat belts on tractors and to promote safe operation of farm tractors in two counties. Equipment dealers who sell retrofit ROPS kits to farmers were a critical component of the intervention. Interviews were conducted with dealers after the 31-month intervention period to understand their perceptions, any difficulties they experienced as a result of the project and how a similar project could be improved. Comments were analyzed in relation to theories of persuasion. Results indicated that dealers believed the intervention was successful in producing behavior change among some farmers. Dealers also provided important insights into why some farmers continued to resist retrofitting tractors with ROPS. Recommendations are offered for designers of community-based interventions beyond the ROPS project described here.

AB - Farming is one of the most hazardous occupations, and tractor overturns are the leading cause of agricultural fatalities. This article examines a community-based injury intervention designed to increase the number of rollover protective structures (ROPS) and seat belts on tractors and to promote safe operation of farm tractors in two counties. Equipment dealers who sell retrofit ROPS kits to farmers were a critical component of the intervention. Interviews were conducted with dealers after the 31-month intervention period to understand their perceptions, any difficulties they experienced as a result of the project and how a similar project could be improved. Comments were analyzed in relation to theories of persuasion. Results indicated that dealers believed the intervention was successful in producing behavior change among some farmers. Dealers also provided important insights into why some farmers continued to resist retrofitting tractors with ROPS. Recommendations are offered for designers of community-based interventions beyond the ROPS project described here.

UR - http://www.scopus.com/inward/record.url?scp=0034850228&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0034850228&partnerID=8YFLogxK

M3 - Article

C2 - 11573464

AN - SCOPUS:0034850228

VL - 17

SP - 131

EP - 139

JO - Journal of Rural Health

JF - Journal of Rural Health

SN - 0890-765X

IS - 2

ER -