Entering china today: What choices do we have?

Yadong Luo

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


The peripherally growing and remarkably dynamic Chinese economy is now encouraging the use of more diverse and creative entry modes for international investors. This article illustrates various entry modes of foreign direct investment available at present to foreign companies entering China. These entry modes include equity joint ventures, wholly foreign owned subsidiaries, contractual joint ventures, umbrella companies, acquisitions, representative offices, branches, buildoperate- transfers, licensing and franchising. The merits and limitations of each entry mode are discussed. Some practical advice on entry strategies for international executives active in the Chinese market is also highlighted.

Original languageEnglish (US)
Pages (from-to)57-82
Number of pages26
JournalJournal of Global Marketing
Issue number1-2
StatePublished - Jan 1 2000
Externally publishedYes


  • China
  • Entry mode
  • Investment

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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