Enhancing Communication Interventions and Evaluations through Communication Design

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

Communication design is first and foremost about creating, engineering, or critiquing approaches to communication that achieve specific goals or values. A design approach acts as an integrative perspective for finding the relevance of theory to a specific site of intervention. Communication design processes are illustrated through work on ombuds processes and organ donation campaigns. This research highlights four propositions related to communication design. First, design should be about both creation and critique. Second, design is complementary to, and strengthens, theory (and vice versa). Third, design can be both unique to an intervention or context and iterative from previous designs. Finally, design helps us uncover unexpected and unintended consequences, uncovering hidden properties of communication and leading to opportunities for modifying and correcting communication practices. These unintended consequences and other design successes and failures provide opportunities for learning and creating better systems. In these ways, a commitment to design processes strengthens both our research and our practice of communication across a variety of communication contexts and across different levels of communication.

Original languageEnglish (US)
Pages (from-to)135-149
Number of pages15
JournalJournal of Applied Communication Research
Volume42
Issue number2
DOIs
StatePublished - 2014
Externally publishedYes

Fingerprint

communication
Communication
evaluation
Communication Design
Evaluation
organ donation
campaign
commitment
engineering
learning
Values

Keywords

  • Communication Design
  • Health Campaigns
  • Ombudsman
  • Organ Donation

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

Cite this

Enhancing Communication Interventions and Evaluations through Communication Design. / Harrison, Tyler R.

In: Journal of Applied Communication Research, Vol. 42, No. 2, 2014, p. 135-149.

Research output: Contribution to journalArticle

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