Effects of television network affiliation changes: A Miami case study

Lemuel B. Schofield, Paul Driscoll

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study examined the effects of television network affiliation switches that took place in the Miami market in January, 1989. Results indicate viewer loyalty to local news, especially early local news, although not necessarily to local stations, and probably little to network news. Network affiliation results in primetime audiences significantly larger than those of independent stations. The findings demonstrate that structural variables are stable and predictable indicators of audience behavior.

Original languageEnglish (US)
Pages (from-to)367-374
Number of pages8
JournalJournal of Broadcasting & Electronic Media
Volume35
Issue number3
DOIs
StatePublished - Jun 1 1991
Externally publishedYes

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Television networks
television
news
Switches
loyalty
market

ASJC Scopus subject areas

  • Electrical and Electronic Engineering

Cite this

Effects of television network affiliation changes : A Miami case study. / Schofield, Lemuel B.; Driscoll, Paul.

In: Journal of Broadcasting & Electronic Media, Vol. 35, No. 3, 01.06.1991, p. 367-374.

Research output: Contribution to journalArticle

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