Abstract
This research reports three studies that examine how cues which emerge from the bargaining environment, such as the time taken by an opponent to respond to an offer, influence perceptions of bargaining outcomes. Study 1 finds that bargainers were more satisfied with outcomes when an offer was accepted after a delay than when accepted immediately. Study 2 shows that inferences of the level of conflict within the opponent underlie the effect of response time on perceptions of bargaining outcomes. Study 3 shows that the presence of an objective (or diagnostic) referent moderates the influence of response time.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 266-272 |
| Number of pages | 7 |
| Journal | Journal of Consumer Research |
| Volume | 33 |
| Issue number | 2 |
| DOIs | |
| State | Published - Sep 2006 |
ASJC Scopus subject areas
- Business and International Management
- Anthropology
- Arts and Humanities (miscellaneous)
- Economics and Econometrics
- Marketing