"E-volution" to revolution

Regina D. Woodall, Charles L. Colby, A. Parasuraman

Research output: Contribution to journalReview article

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)32-34
Number of pages3
JournalMarketing Management
Issue number2
StatePublished - Mar 1 2007

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Woodall, R. D., Colby, C. L., & Parasuraman, A. (2007). "E-volution" to revolution. Marketing Management, 16(2), 32-34.