Dynamics of Symmetrical Communication Within Organizations: The Impacts of Channel Usage of CEO, Managers, and Peers

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8 Scopus citations

Abstract

Focusing on channels used by members of the organization in different positions, this study aims to examine the antecedents of two-way symmetrical communication in an organization. Using two-way symmetrical communication model and media richness theory as theoretical frameworks, this study investigates what communication channels (e.g., face-to-face, e-mail, print media, social media, etc.) within an organization are effective at communicating with peers, managers, and CEO of a company, respectively. Results of an online survey conducted with 407 full-time employees in large-sized corporations in the United States showed that communication channels usage by different sources had distinct impacts on employees’ perceived symmetrical communication as well as the organization-employee relationship. Face-to-face meetings and videoconferencing are shown to be significant for symmetrical communication practices with managers and peers, while other communication channels (e.g., print media, e-mail) turned out to be more significantly related to symmetrical communication practiced by CEO. Theoretical and practical implications for corporate communication are discussed.

Original languageEnglish (US)
Pages (from-to)3-21
Number of pages19
JournalInternational Journal of Business Communication
Volume59
Issue number1
DOIs
StatePublished - Jan 2022

Keywords

  • communication channel
  • employee-organization relationship
  • internal communication
  • symmetrical communication

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

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