This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns o f price and advertising expenditures.
|Original language||English (US)|
|Number of pages||9|
|State||Published - Sep 3 2013|
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)