Dynamics of price and advertising as quality signals: Anything goes

Ayca Kaya

Dynamics of price and advertising as quality signals: Anything goes

Research output: Contribution to journal › Article › peer-review

Abstract

This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns o f price and advertising expenditures.

Original language	English (US)
Pages (from-to)	1556-1564
Number of pages	9
Journal	Economics Bulletin
Volume	2
Issue number	1
State	Published - Sep 3 2013
Externally published	Yes

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)

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