Abstract
This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns o f price and advertising expenditures.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1556-1564 |
| Number of pages | 9 |
| Journal | Economics Bulletin |
| Volume | 2 |
| Issue number | 1 |
| State | Published - Sep 3 2013 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
Cite this
Dynamics of price and advertising as quality signals : Anything goes. / Kaya, Ayca.
In: Economics Bulletin, Vol. 2, No. 1, 03.09.2013, p. 1556-1564.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Dynamics of price and advertising as quality signals
T2 - Anything goes
AU - Kaya, Ayca
PY - 2013/9/3
Y1 - 2013/9/3
N2 - This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns o f price and advertising expenditures.
AB - This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns o f price and advertising expenditures.
UR - http://www.scopus.com/inward/record.url?scp=84883149342&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84883149342&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:84883149342
VL - 2
SP - 1556
EP - 1564
JO - Economics Bulletin
JF - Economics Bulletin
SN - 1545-2921
IS - 1
ER -