Dynamics of price and advertising as quality signals: Anything goes

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns o f price and advertising expenditures.

Original languageEnglish (US)
Pages (from-to)1556-1564
Number of pages9
JournalEconomics Bulletin
Volume2
Issue number1
StatePublished - Sep 3 2013
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

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