Do CSR awards motivate award winners’ competitors to undertake CSR activities?

Jiangyan Li, Xiwei Yi, Wei Shi, Dongfang Zhang

Research output: Contribution to conferencePaper

Abstract

This study proposes that firms that witnessed competitors' winning corporate social responsibility (CSR) awards will experience an upward comparison, which can motivate them to undertake intensive CSR activities in the post-award period. The influence of witnessing competitors' winning CSR awards on focal firms' CSR intensity is stronger when the focal firms have high similarity with CSR award- winning firms. Our findings also show that CSR activities conducted by focal firms after witnessing competitors' winning CSR awards in the post- award period will give rise to higher performance compared with CSR activities by the same firms in the pre-award period. Using a sample of CSR award- winning firms' competitors, we find empirical support for our arguments.

Original languageEnglish (US)
DOIs
StatePublished - Jan 1 2018
Event78th Annual Meeting of the Academy of Management, AOM 2018 - Chicago, United States
Duration: Aug 10 2018Aug 14 2018

Other

Other78th Annual Meeting of the Academy of Management, AOM 2018
CountryUnited States
CityChicago
Period8/10/188/14/18

ASJC Scopus subject areas

  • Management Information Systems
  • Management of Technology and Innovation
  • Industrial relations

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  • Cite this

    Li, J., Yi, X., Shi, W., & Zhang, D. (2018). Do CSR awards motivate award winners’ competitors to undertake CSR activities?. Paper presented at 78th Annual Meeting of the Academy of Management, AOM 2018, Chicago, United States. https://doi.org/10.5465/AMBPP.2018.180