Development and application of a new approach to testing the bipolarity of semantic differential items

Claudia C. Cogliser, Chester Schriesheim

Research output: Contribution to journalArticle

3 Scopus citations


A new method of testing semantic differential scales for bipolarity is developed, using a new conceptualization of bipolarity that does not require unidimensionality. Using 63 subjects and multidimensional scaling (MDS) procedures, the investigation assessed Fiedler's Least Preferred Coworker (LPC) instrument and revealed it to suffer significant departures from bipolarity in 9 of 10 tested bipolar pairs. Future research implications are discussed.

Original languageEnglish (US)
Pages (from-to)594-605
Number of pages12
JournalEducational and Psychological Measurement
Issue number3
StatePublished - 1994


ASJC Scopus subject areas

  • Developmental and Educational Psychology
  • Applied Psychology
  • Applied Mathematics
  • Education

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