Development and application of a new approach to testing the bipolarity of semantic differential items

Claudia C. Cogliser, Chester Schriesheim

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

A new method of testing semantic differential scales for bipolarity is developed, using a new conceptualization of bipolarity that does not require unidimensionality. Using 63 subjects and multidimensional scaling (MDS) procedures, the investigation assessed Fiedler's Least Preferred Coworker (LPC) instrument and revealed it to suffer significant departures from bipolarity in 9 of 10 tested bipolar pairs. Future research implications are discussed.

Original languageEnglish (US)
Pages (from-to)594-605
Number of pages12
JournalEducational and Psychological Measurement
Volume54
Issue number3
DOIs
StatePublished - 1994

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Semantic Differential
semantic differential
multidimensional scaling
co-worker
Semantics
Scaling
Testing

ASJC Scopus subject areas

  • Developmental and Educational Psychology
  • Applied Psychology
  • Applied Mathematics
  • Education

Cite this

Development and application of a new approach to testing the bipolarity of semantic differential items. / Cogliser, Claudia C.; Schriesheim, Chester.

In: Educational and Psychological Measurement, Vol. 54, No. 3, 1994, p. 594-605.

Research output: Contribution to journalArticle

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