Defend your research: The more people want something, the less they'll like it

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
JournalHarvard Business Review
Volume88
Issue number6
StatePublished - Jun 1 2010
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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