Decision Rule Orientation and Risk Taking

Michael J. Beatty, Dirk R. Scheerhorn, Deborah C. Baker

Research output: Contribution to journalArticlepeer-review


Previous research indicates that persons involved in decision making tasks exhibit different predispositions toward particular decision rules as well as varying degrees of consistency in rule application. Each decision rule orientation implies different levels of risk. One question that emerges from the decision rule orientation literature concerns whether the construct can be differentiated from risk taking in general Results of the present study indicate that decision rule orientation and risk taking are sufficiently different to ensure the integrity of the decision rule orientation construct.

Original languageEnglish (US)
Pages (from-to)1-3
Number of pages3
JournalCommunication Research Reports
Issue number1
StatePublished - Jun 1 1988
Externally publishedYes

ASJC Scopus subject areas

  • Communication


Dive into the research topics of 'Decision Rule Orientation and Risk Taking'. Together they form a unique fingerprint.

Cite this