“Debranding”: A Product Strategy With Profit Potential

Research output: Contribution to journalReview article

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)82-87
Number of pages6
JournalJournal of Business Strategy
Volume4
Issue number1
DOIs
StatePublished - Mar 1983
Externally publishedYes

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

Cite this