“Debranding”: A Product Strategy With Profit Potential

Research output: Contribution to journalArticle

5 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)82-87
Number of pages6
JournalJournal of Business Strategy
Volume4
Issue number1
DOIs
StatePublished - 1983
Externally publishedYes

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Profitability
Product strategy
Profit

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

Cite this

“Debranding” : A Product Strategy With Profit Potential. / Parasuraman, Ananthanarayanan.

In: Journal of Business Strategy, Vol. 4, No. 1, 1983, p. 82-87.

Research output: Contribution to journalArticle

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