“Debranding”: A Product Strategy With Profit Potential

Research output: Contribution to journalArticle

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)82-87
Number of pages6
JournalJournal of Business Strategy
Volume4
Issue number1
DOIs
StatePublished - 1983
Externally publishedYes

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

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