De-motivating employees’ negative communication behaviors on anonymous social media: The role of public relations

Yeunjae Lee, Katie Haejung Kim

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

This study focuses on employees’ negative communication behaviors on anonymous social media and explores the effects of organizational antecedents on reducing their motives. Specifically, the effects of organizations’ symmetrical communication and organization-employee relationship (OER) on individuals’ social media usage motives (e.g., vent negative feelings, warn others) and negative behavioral intentions are examined. Results of an online survey of full-time employees in the United States show that the effects of OER on employees’ negative communication behavior intentions are mediated by their social media motives. Symmetrical communication had a large positive effect on OER, which in turn decreased their motives to share negative contents on anonymous social media. Theoretical and practical implications for public relations and employee behaviors are discussed.

Original languageEnglish (US)
Article number101955
JournalPublic Relations Review
Volume46
Issue number4
DOIs
StatePublished - Nov 2020

Keywords

  • Anonymous social media
  • Employees’ communicative behaviors
  • Negative megaphoning
  • Organization-employee relationship
  • Social media-related motives

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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