Customer satisfaction and shareholder value

Eugene W. Anderson, Claes Fornell, Sanal K. Mazvancheryl

Research output: Contribution to journalArticle

603 Scopus citations

Abstract

In this article, the authors develop a theoretical framework that specifies how customer satisfaction affects future customer behavior and, in turn, the level, timing, and risk of future cash flows. Empirically, they find a positive association between customer satisfaction and shareholder value. They also find significant variation in the association across industries and firms.

Original languageEnglish (US)
Pages (from-to)172-185
Number of pages14
JournalJournal of Marketing
Volume68
Issue number4
DOIs
StatePublished - Oct 1 2004

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ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of Marketing, 68(4), 172-185. https://doi.org/10.1509/jmkg.68.4.172.42723