Customer discrimination

Jonathan S. Leonard, David I. Levine, Laura Giuliano

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

We test for customer discrimination with data from more than 800 retail stores employing over 70,000 individuals matched to census data on the demographics of each store's community. While our tests detect some increase in sales when the workforce more closely resembles potential customers, the effects we find are modest in magnitude. Customer discrimination is neither strong nor pervasive. We find little payoff to matching employee demographics to those of potential customers except when the customers do not speak English.

Original languageEnglish (US)
Pages (from-to)670-678
Number of pages9
JournalReview of Economics and Statistics
Volume92
Issue number3
DOIs
StatePublished - Aug 2010

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discrimination
customer
sales
census
employee
Discrimination
community
Demographics

ASJC Scopus subject areas

  • Economics and Econometrics
  • Social Sciences (miscellaneous)

Cite this

Leonard, J. S., Levine, D. I., & Giuliano, L. (2010). Customer discrimination. Review of Economics and Statistics, 92(3), 670-678. https://doi.org/10.1162/REST_a_00018

Customer discrimination. / Leonard, Jonathan S.; Levine, David I.; Giuliano, Laura.

In: Review of Economics and Statistics, Vol. 92, No. 3, 08.2010, p. 670-678.

Research output: Contribution to journalArticle

Leonard, JS, Levine, DI & Giuliano, L 2010, 'Customer discrimination', Review of Economics and Statistics, vol. 92, no. 3, pp. 670-678. https://doi.org/10.1162/REST_a_00018
Leonard JS, Levine DI, Giuliano L. Customer discrimination. Review of Economics and Statistics. 2010 Aug;92(3):670-678. https://doi.org/10.1162/REST_a_00018
Leonard, Jonathan S. ; Levine, David I. ; Giuliano, Laura. / Customer discrimination. In: Review of Economics and Statistics. 2010 ; Vol. 92, No. 3. pp. 670-678.
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