Country managers: The next generation

Jon I. Martínez, John A. Quelch

Research output: Contribution to journalArticle

11 Scopus citations
Original languageEnglish (US)
Pages (from-to)43-55
Number of pages13
JournalInternational Marketing Review
Volume13
Issue number3
DOIs
StatePublished - Jan 1 1996
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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