Country managers: The next generation

Jon I. Martínez, John Quelch

Research output: Contribution to journalArticle

11 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)43-55
Number of pages13
JournalInternational Marketing Review
Volume13
Issue number3
DOIs
StatePublished - Jan 1 1996
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Country managers : The next generation. / Martínez, Jon I.; Quelch, John.

In: International Marketing Review, Vol. 13, No. 3, 01.01.1996, p. 43-55.

Research output: Contribution to journalArticle

Martínez, Jon I. ; Quelch, John. / Country managers : The next generation. In: International Marketing Review. 1996 ; Vol. 13, No. 3. pp. 43-55.
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