Consumer satisfaction with food products

John Quelch, Stephen B. Ash

Research output: Contribution to journalComment/debate

2 Citations (Scopus)

Abstract

An important problem facing public policy makers is how best to measure market performance. Economists have traditionally used criteria such as the existence of monopoly forces, entry barriers, and externalities in production and consumption. Increasingly, however, policy makers are viewing the measurement of consumer satisfaction as an important additional approach to the assessment of market performance, even though consumer attitudes may lack some of the precision and objectivity of the economist's measures.1 Responding to the growth of the consumer movement, policy makers are assigning a relatively high priority to the development of programmes designed to protect the consumer interest. Effective consumer protection programmes depend on the availability of information which can provide a basis for comparing levels of consumer satisfaction across a range of products and services, for identifying problem areas, and for effectively allocating limited consumer protection resources. Given the number of alternative foods on the market and the central role of food consumption in everday life, effective resource allocation is of special importance to policy makers concerned with food and agriculture.

Original languageEnglish (US)
Pages (from-to)313-318
Number of pages6
JournalFood Policy
Volume5
Issue number4
DOIs
StatePublished - Jan 1 1980
Externally publishedYes

Fingerprint

consumer satisfaction
Administrative Personnel
consumer protection
economists
foods
food
markets
Food
monopoly
economist
market
consumer attitudes
program planning
public policy
consumer interest
resource allocation
food consumption
Program Development
Resource Allocation
objectivity

ASJC Scopus subject areas

  • Food Science
  • Development
  • Sociology and Political Science
  • Economics and Econometrics
  • Management, Monitoring, Policy and Law

Cite this

Consumer satisfaction with food products. / Quelch, John; Ash, Stephen B.

In: Food Policy, Vol. 5, No. 4, 01.01.1980, p. 313-318.

Research output: Contribution to journalComment/debate

Quelch, John ; Ash, Stephen B. / Consumer satisfaction with food products. In: Food Policy. 1980 ; Vol. 5, No. 4. pp. 313-318.
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