Consumer promotions in service marketing

Christopher H. Lovelock, John A. Quelch

Research output: Contribution to journalArticlepeer-review

10 Scopus citations
Original languageEnglish (US)
Pages (from-to)66-75
Number of pages10
JournalBusiness Horizons
Volume26
Issue number3
DOIs
StatePublished - Jan 1 1983
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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