Consumer promotions in service marketing

Christopher H. Lovelock, John Quelch

Research output: Contribution to journalArticle

9 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)66-75
Number of pages10
JournalBusiness Horizons
Volume26
Issue number3
DOIs
StatePublished - Jan 1 1983
Externally publishedYes

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Consumer promotions
Services marketing

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Consumer promotions in service marketing. / Lovelock, Christopher H.; Quelch, John.

In: Business Horizons, Vol. 26, No. 3, 01.01.1983, p. 66-75.

Research output: Contribution to journalArticle

Lovelock, Christopher H. ; Quelch, John. / Consumer promotions in service marketing. In: Business Horizons. 1983 ; Vol. 26, No. 3. pp. 66-75.
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