Abstract
The variables constituting the mental image of consumers' shopping environment are identified and those variables that consumers consider most important in their spatial choice are established. It is found that variously defined homogeneous groups of shoppers place different emphases on the most important variables. Patterns of variation in consumer attitudes as to the perceived importance of various attrtbutes of their shopping environment are also established. Finally the implications of the results of the research study for the planning of shopping centres are outlined.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 103-120 |
| Number of pages | 18 |
| Journal | South African Geographical Journal |
| Volume | 60 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1978 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Geography, Planning and Development
- Earth and Planetary Sciences(all)
Cite this
Consumer images of spatial choice and the planning of shopping centres. / Patricios, Nicholas.
In: South African Geographical Journal, Vol. 60, No. 2, 1978, p. 103-120.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Consumer images of spatial choice and the planning of shopping centres
AU - Patricios, Nicholas
PY - 1978
Y1 - 1978
N2 - The variables constituting the mental image of consumers' shopping environment are identified and those variables that consumers consider most important in their spatial choice are established. It is found that variously defined homogeneous groups of shoppers place different emphases on the most important variables. Patterns of variation in consumer attitudes as to the perceived importance of various attrtbutes of their shopping environment are also established. Finally the implications of the results of the research study for the planning of shopping centres are outlined.
AB - The variables constituting the mental image of consumers' shopping environment are identified and those variables that consumers consider most important in their spatial choice are established. It is found that variously defined homogeneous groups of shoppers place different emphases on the most important variables. Patterns of variation in consumer attitudes as to the perceived importance of various attrtbutes of their shopping environment are also established. Finally the implications of the results of the research study for the planning of shopping centres are outlined.
UR - http://www.scopus.com/inward/record.url?scp=84952177591&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84952177591&partnerID=8YFLogxK
U2 - 10.1080/03736245.1978.10559596
DO - 10.1080/03736245.1978.10559596
M3 - Article
AN - SCOPUS:84952177591
VL - 60
SP - 103
EP - 120
JO - Southern African Geographical Journal
JF - Southern African Geographical Journal
SN - 0373-6245
IS - 2
ER -