A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption.
ASJC Scopus subject areas
- Economics and Econometrics