Comparison between early high-definition television owners and non-owners

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption.

Original languageEnglish (US)
Pages (from-to)216-230
Number of pages15
JournalJournal of Media Economics
Issue number4
StatePublished - Oct 2010

ASJC Scopus subject areas

  • Communication
  • Economics and Econometrics


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