Comparison between early high-definition television owners and non-owners

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Abstract

A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption.

Original languageEnglish (US)
Pages (from-to)216-230
Number of pages15
JournalJournal of Media Economics
Volume23
Issue number4
DOIs
StatePublished - Oct 1 2010

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ASJC Scopus subject areas

  • Communication
  • Economics and Econometrics

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