TY - JOUR
T1 - Comparing Theories of Media Learning
T2 - Cognitive Mediation, Information Utility, and Knowledge Acquisition from Cancer News
AU - King, Andy J.
AU - Jensen, Jakob D.
AU - Carcioppolo, Nick
AU - Krakow, Melinda M.
AU - Sun, Ye
N1 - Publisher Copyright:
© 2015, © Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.
PY - 2015/11/2
Y1 - 2015/11/2
N2 - Determining what factors predict media learning is an important avenue of research for the field of mass communication. The present study provides a comparative investigation of two models of media learning: the cognitive mediation model and the information utility model. Participants (N = 1,076) read a news article related to scientific discoveries relevant to cancer prevention and responded to all constructs of the two models. Recognition and comprehension were used to measure knowledge acquisition. Results generally support previous predictions of each model, though predicted variance remains small. In addition to testing the existing models, a modified cognitive mediation model using a key construct related to information utility—perceived relevance—was tested. The refined cognitive mediation model offered a more nuanced understanding of certain causal mechanisms but did not result in a meaningful change in predictive power of the model. Implications of the theoretical comparison and integration are discussed.
AB - Determining what factors predict media learning is an important avenue of research for the field of mass communication. The present study provides a comparative investigation of two models of media learning: the cognitive mediation model and the information utility model. Participants (N = 1,076) read a news article related to scientific discoveries relevant to cancer prevention and responded to all constructs of the two models. Recognition and comprehension were used to measure knowledge acquisition. Results generally support previous predictions of each model, though predicted variance remains small. In addition to testing the existing models, a modified cognitive mediation model using a key construct related to information utility—perceived relevance—was tested. The refined cognitive mediation model offered a more nuanced understanding of certain causal mechanisms but did not result in a meaningful change in predictive power of the model. Implications of the theoretical comparison and integration are discussed.
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U2 - 10.1080/15205436.2015.1027406
DO - 10.1080/15205436.2015.1027406
M3 - Article
AN - SCOPUS:84944050577
VL - 18
SP - 753
EP - 775
JO - Mass Communication and Society
JF - Mass Communication and Society
SN - 1520-5436
IS - 6
ER -