Communication technology adoption and ethnicity

Michel Dupagne, Michael B. Salwen

Research output: Contribution to journalArticle

19 Scopus citations

Abstract

A national telephone survey was conducted to examine differences in communication technology adoption across Whites, Blacks, and Hispanics and identify adoption predictors based on demographics, media use, and perceptions of new technologies for each ethnic group. Results revealed few ethnic variations in individual communication technologies penetration. Even after controlling for socioeconomic variables, ethnicity remained a significant source of influence on communication technology adoption. Although income was the only common predictor in the adoption regressions within each ethnic group, perceived relative advantage of new technologies and household size were also important determinants for White and Black respondents.

Original languageEnglish (US)
Pages (from-to)21-32
Number of pages12
JournalHoward Journal of Communications
Volume16
Issue number1
DOIs
StatePublished - Jan 1 2005

Keywords

  • Adoption
  • Communication technologies
  • Diffusion
  • Ethnicity
  • New media
  • Race

ASJC Scopus subject areas

  • Communication
  • Strategy and Management

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