Abstract
This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 52-58 |
| Number of pages | 7 |
| Journal | Journal of Marketing Education |
| Volume | 3 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1981 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Marketing
- Education
Cite this
Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education. / Parasuraman, Ananthanarayanan.
In: Journal of Marketing Education, Vol. 3, No. 2, 1981, p. 52-58.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education
AU - Parasuraman, Ananthanarayanan
PY - 1981
Y1 - 1981
N2 - This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.
AB - This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.
UR - http://www.scopus.com/inward/record.url?scp=84950003054&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84950003054&partnerID=8YFLogxK
U2 - 10.1177/027347538100300210
DO - 10.1177/027347538100300210
M3 - Article
AN - SCOPUS:84950003054
VL - 3
SP - 52
EP - 58
JO - Journal of Marketing Education
JF - Journal of Marketing Education
SN - 0273-4753
IS - 2
ER -