Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education

Research output: Contribution to journalArticlepeer-review

18 Scopus citations

Abstract

This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.

Original languageEnglish (US)
Pages (from-to)52-58
Number of pages7
JournalJournal of Marketing Education
Volume3
Issue number2
DOIs
StatePublished - Oct 1981
Externally publishedYes

ASJC Scopus subject areas

  • Education
  • Marketing

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