Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.

Original languageEnglish (US)
Pages (from-to)52-58
Number of pages7
JournalJournal of Marketing Education
Volume3
Issue number2
DOIs
StatePublished - 1981
Externally publishedYes

Fingerprint

marketing
evaluation
education
graduate
firm
Marketing research
Marketing
Academic journals
Evaluation
Education

ASJC Scopus subject areas

  • Marketing
  • Education

Cite this

@article{e7b8c38712b743508aad87d4cffe0c1c,
title = "Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education",
abstract = "This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.",
author = "Ananthanarayanan Parasuraman",
year = "1981",
doi = "10.1177/027347538100300210",
language = "English (US)",
volume = "3",
pages = "52--58",
journal = "Journal of Marketing Education",
issn = "0273-4753",
publisher = "SAGE Publications Inc.",
number = "2",

}

TY - JOUR

T1 - Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education

AU - Parasuraman, Ananthanarayanan

PY - 1981

Y1 - 1981

N2 - This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.

AB - This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.

UR - http://www.scopus.com/inward/record.url?scp=84950003054&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84950003054&partnerID=8YFLogxK

U2 - 10.1177/027347538100300210

DO - 10.1177/027347538100300210

M3 - Article

AN - SCOPUS:84950003054

VL - 3

SP - 52

EP - 58

JO - Journal of Marketing Education

JF - Journal of Marketing Education

SN - 0273-4753

IS - 2

ER -