Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education

Research output: Contribution to journalArticle

17 Scopus citations

Abstract

This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.

Original languageEnglish (US)
Pages (from-to)52-58
Number of pages7
JournalJournal of Marketing Education
Volume3
Issue number2
DOIs
StatePublished - 1981
Externally publishedYes

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ASJC Scopus subject areas

  • Marketing
  • Education

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