Abstract
This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 52-58 |
| Number of pages | 7 |
| Journal | Journal of Marketing Education |
| Volume | 3 |
| Issue number | 2 |
| DOIs | |
| State | Published - Oct 1981 |
| Externally published | Yes |
ASJC Scopus subject areas
- Education
- Marketing