Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education

A. Parasuraman

doi:10.1177/027347538100300210

Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education

A. Parasuraman

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Abstract

This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.

Original language	English (US)
Pages (from-to)	52-58
Number of pages	7
Journal	Journal of Marketing Education
Volume	3
Issue number	2
DOIs	https://doi.org/10.1177/027347538100300210
State	Published - Oct 1981
Externally published	Yes

ASJC Scopus subject areas

Education
Marketing

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title = "Commercial Marketing Reseachers{\textquoteright} Evaluations of Academic Journals and Marketing Research Education",

abstract = "This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective “marketing” of academic journals and college graduates.",

author = "A. Parasuraman",

year = "1981",

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Commercial Marketing Reseachers’ Evaluations of Academic Journals and Marketing Research Education

Abstract

ASJC Scopus subject areas

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