Co-production: A viable consideration for developing nations

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


This paper presents the concept of co-production. Its potential and possible problems in dealing with international markets are explored. Models are used to illustrate the relationship of co-production with the life-cycle of products. The need for management awareness in the processes involved is also discussed.

Original languageEnglish (US)
Pages (from-to)38-48
Number of pages11
JournalJournal of the Academy of Marketing Science
Issue number1-2
StatePublished - Dec 1 1984

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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