Abstract
The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229-241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 865-868 |
| Number of pages | 4 |
| Journal | Medicine, Health Care and Philosophy |
| Volume | 16 |
| Issue number | 4 |
| DOIs | |
| State | Published - Nov 2013 |
| Externally published | Yes |
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Keywords
- Campaign
- Media
- Organ donation
- Promotion
ASJC Scopus subject areas
- Health Policy
- Education
- Health(social science)
- Medicine(all)
Cite this
Clarifications on mass media campaigns promoting organ donation : A response to Rady, McGregor, & Verheijde (2012). / Morgan, Susan; Feeley, Thomas Hugh.
In: Medicine, Health Care and Philosophy, Vol. 16, No. 4, 11.2013, p. 865-868.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Clarifications on mass media campaigns promoting organ donation
T2 - A response to Rady, McGregor, & Verheijde (2012)
AU - Morgan, Susan
AU - Feeley, Thomas Hugh
PY - 2013/11
Y1 - 2013/11
N2 - The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229-241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.
AB - The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229-241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.
KW - Campaign
KW - Media
KW - Organ donation
KW - Promotion
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UR - http://www.scopus.com/inward/citedby.url?scp=84888132189&partnerID=8YFLogxK
U2 - 10.1007/s11019-012-9458-9
DO - 10.1007/s11019-012-9458-9
M3 - Article
C2 - 23247766
AN - SCOPUS:84888132189
VL - 16
SP - 865
EP - 868
JO - Medicine, Healthcare and Philosophy
JF - Medicine, Healthcare and Philosophy
SN - 1386-7423
IS - 4
ER -