Clarifications on mass media campaigns promoting organ donation: A response to Rady, McGregor, & Verheijde (2012)

Susan Morgan, Thomas Hugh Feeley

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229-241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.

Original languageEnglish (US)
Pages (from-to)865-868
Number of pages4
JournalMedicine, Health Care and Philosophy
Volume16
Issue number4
DOIs
StatePublished - Nov 2013
Externally publishedYes

Fingerprint

organ donation
Mass Media
Tissue and Organ Procurement
mass media
campaign
Propaganda
promotion
Health Promotion
Transplantation
propaganda
Delivery of Health Care
health care
health

Keywords

  • Campaign
  • Media
  • Organ donation
  • Promotion

ASJC Scopus subject areas

  • Health Policy
  • Education
  • Health(social science)
  • Medicine(all)

Cite this

Clarifications on mass media campaigns promoting organ donation : A response to Rady, McGregor, & Verheijde (2012). / Morgan, Susan; Feeley, Thomas Hugh.

In: Medicine, Health Care and Philosophy, Vol. 16, No. 4, 11.2013, p. 865-868.

Research output: Contribution to journalArticle

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