Clarifications on mass media campaigns promoting organ donation: A response to Rady, McGregor, & Verheijde (2012)

Susan E. Morgan, Thomas Hugh Feeley

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229-241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.

Original languageEnglish (US)
Pages (from-to)865-868
Number of pages4
JournalMedicine, Health Care and Philosophy
Volume16
Issue number4
DOIs
StatePublished - Nov 1 2013
Externally publishedYes

Keywords

  • Campaign
  • Media
  • Organ donation
  • Promotion

ASJC Scopus subject areas

  • Health(social science)
  • Education
  • Health Policy

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