Clarifications on mass media campaigns promoting organ donation: A response to Rady, McGregor, & Verheijde (2012)

Susan E. Morgan; Thomas Hugh Feeley

doi:10.1007/s11019-012-9458-9

Clarifications on mass media campaigns promoting organ donation: A response to Rady, McGregor, & Verheijde (2012)

Susan E. Morgan, Thomas Hugh Feeley

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229-241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.

Original language	English (US)
Pages (from-to)	865-868
Number of pages	4
Journal	Medicine, Health Care and Philosophy
Volume	16
Issue number	4
DOIs	https://doi.org/10.1007/s11019-012-9458-9
State	Published - Nov 2013
Externally published	Yes

Keywords

Campaign
Media
Organ donation
Promotion

ASJC Scopus subject areas

Health(social science)
Education
Health Policy

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KW - Promotion

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Clarifications on mass media campaigns promoting organ donation: A response to Rady, McGregor, & Verheijde (2012)

Abstract

Keywords

ASJC Scopus subject areas

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