Choosing Your Future: Temporal distance and the balance between self-control and indulgence

Research output: Contribution to journalArticlepeer-review

66 Scopus citations

Abstract

This article investigates how temporal distance influences consumers' self-control. We demonstrate that self-control is dependent on the content of currently active information in decisions for the future. When indulgence information is currently active, decisions for the future tend to be oriented toward self-control. When self- control information is currently active, decisions for the future tend to be oriented toward indulgence. In four experiments investigating two self-control domains (healthy eating and saving money), we find evidence for an information activation/inhibition account of the influence of temporal distance on self-control decisions.

Original languageEnglish (US)
Pages (from-to)1002-1015
Number of pages14
JournalJournal of Consumer Research
Volume36
Issue number6
DOIs
StatePublished - Apr 2010

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

Fingerprint Dive into the research topics of 'Choosing Your Future: Temporal distance and the balance between self-control and indulgence'. Together they form a unique fingerprint.

Cite this