Abstract
This article proposes a comprehensive model for analyzing the environmental forces that affect channel length. The marketing literature regards channel length as a succinct, key measure of channel structure. Transactional cost analysis offers an integrative explanation of the seemingly contradictory phenomena and varied interpretations found in the channels literature. The central thesis of this article is that the developmental process alters the balance between performing channel tasks externally and internally and thereby channel structure. The article also interprets from a transactional cost perspective how selected cultural, political, and urban market concentration factors account for enduring differences in channel structure among nations at similar levels of development.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-15 |
| Number of pages | 15 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 20 |
| Issue number | 1 |
| DOIs | |
| State | Published - Dec 1 1992 |
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ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
Cite this
Channel evolution : A framework for analysis. / Sharma, Arun; Dominguez, Luis V.
In: Journal of the Academy of Marketing Science, Vol. 20, No. 1, 01.12.1992, p. 1-15.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Channel evolution
T2 - A framework for analysis
AU - Sharma, Arun
AU - Dominguez, Luis V.
PY - 1992/12/1
Y1 - 1992/12/1
N2 - This article proposes a comprehensive model for analyzing the environmental forces that affect channel length. The marketing literature regards channel length as a succinct, key measure of channel structure. Transactional cost analysis offers an integrative explanation of the seemingly contradictory phenomena and varied interpretations found in the channels literature. The central thesis of this article is that the developmental process alters the balance between performing channel tasks externally and internally and thereby channel structure. The article also interprets from a transactional cost perspective how selected cultural, political, and urban market concentration factors account for enduring differences in channel structure among nations at similar levels of development.
AB - This article proposes a comprehensive model for analyzing the environmental forces that affect channel length. The marketing literature regards channel length as a succinct, key measure of channel structure. Transactional cost analysis offers an integrative explanation of the seemingly contradictory phenomena and varied interpretations found in the channels literature. The central thesis of this article is that the developmental process alters the balance between performing channel tasks externally and internally and thereby channel structure. The article also interprets from a transactional cost perspective how selected cultural, political, and urban market concentration factors account for enduring differences in channel structure among nations at similar levels of development.
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UR - http://www.scopus.com/inward/citedby.url?scp=51249169513&partnerID=8YFLogxK
U2 - 10.1007/BF02723471
DO - 10.1007/BF02723471
M3 - Article
VL - 20
SP - 1
EP - 15
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
SN - 0092-0703
IS - 1
ER -