Can sales promotion go global?

Kamran Kashani, John A. Quelch

Research output: Contribution to journalArticle

19 Scopus citations
Original languageEnglish (US)
Pages (from-to)37-43
Number of pages7
JournalBusiness Horizons
Volume33
Issue number3
DOIs
StatePublished - Jan 1 1990
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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