Business-to-business market making on the Internet

Lisa R. Klein, John A. Quelch

Research output: Contribution to journalArticlepeer-review

48 Scopus citations
Original languageEnglish (US)
Pages (from-to)345-361
Number of pages17
JournalInternational Marketing Review
Volume14
Issue number5
DOIs
StatePublished - Jan 1 1997
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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