BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE

AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES.

Charles W. Lamb, Ananthanarayanan Parasuraman, Linda C. Chalmers

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationProceedings - Annual Meeting of the American Institute for Decision Sciences
PublisherAmerican Inst for Decision Sciences
Pages275-277
Number of pages3
Volume1
StatePublished - 1982
Externally publishedYes

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ASJC Scopus subject areas

  • Engineering(all)

Cite this

Lamb, C. W., Parasuraman, A., & Chalmers, L. C. (1982). BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE: AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES. In Proceedings - Annual Meeting of the American Institute for Decision Sciences (Vol. 1, pp. 275-277). American Inst for Decision Sciences.

BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE : AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES. / Lamb, Charles W.; Parasuraman, Ananthanarayanan; Chalmers, Linda C.

Proceedings - Annual Meeting of the American Institute for Decision Sciences. Vol. 1 American Inst for Decision Sciences, 1982. p. 275-277.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Lamb, CW, Parasuraman, A & Chalmers, LC 1982, BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE: AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES. in Proceedings - Annual Meeting of the American Institute for Decision Sciences. vol. 1, American Inst for Decision Sciences, pp. 275-277.
Lamb CW, Parasuraman A, Chalmers LC. BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE: AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES. In Proceedings - Annual Meeting of the American Institute for Decision Sciences. Vol. 1. American Inst for Decision Sciences. 1982. p. 275-277
Lamb, Charles W. ; Parasuraman, Ananthanarayanan ; Chalmers, Linda C. / BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE : AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES. Proceedings - Annual Meeting of the American Institute for Decision Sciences. Vol. 1 American Inst for Decision Sciences, 1982. pp. 275-277
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