BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE: AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES.

Charles W. Lamb, A. Parasuraman, Linda C. Chalmers

Research output: Contribution to conferencePaper

Original languageEnglish (US)
Pages275-277
Number of pages3
StatePublished - Dec 1 1982
Externally publishedYes

ASJC Scopus subject areas

  • Engineering(all)

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