Beyond the Organ Donor Card

The Effect of Knowledge, Attitudes, and Values on Willingness to Communicate about Organ Donation to Family Members

Susan Morgan, Jenny K. Miller

Research output: Contribution to journalArticle

134 Citations (Scopus)

Abstract

Although numerous studies have examined many of the predictors of signing an organ donor card, including knowledge, attitudes, values, and demographic variables, very few have examined the factors associated with individuals' willingness to communicate about organ donation with family members. Because organ donation does not take place without the permission of a person's next-of-kin, government agencies and organ procurement organizations have targeted communication with family members as a primary objective of organ donation campaigns. This study reports the results of a survey of a stratified random sample of adults at 2 local sites of a national employer. Results indicate that knowledge, attitude, and altruism are significantly related to 2 measures of willingness to communicate: past behavior (whether respondents had already discussed organ donation with family members) and a scale measuring willingness to communicate about organ donation in the future. Because the quality of discussions between the potential donor and his or her family will depend on how well the donor is able to address vital issues regarding donation, it is concluded that campaigns seeking to promote communication between family members about organ donation must simultaneously seek to increase knowledge, debunk myths, and bolster positive attitudes about donation.

Original languageEnglish (US)
Pages (from-to)121-134
Number of pages14
JournalHealth Communication
Volume14
Issue number1
StatePublished - 2002
Externally publishedYes

Fingerprint

organ donation
Tissue and Organ Procurement
family member
Tissue Donors
Communication
Values
donation
campaign
communication
value-orientation
altruism
government agency
Altruism
Government Agencies
random sample
myth
employer
human being
Demography
Organizations

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Communication
  • Health Professions(all)

Cite this

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