Original language | English (US) |
---|---|
Pages (from-to) | 335-341 |
Number of pages | 7 |
Journal | Industrial Marketing Management |
Volume | 4 |
Issue number | 6 |
DOIs | |
State | Published - Dec 1975 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 335-341 |
Number of pages | 7 |
Journal | Industrial Marketing Management |
Volume | 4 |
Issue number | 6 |
DOIs | |
State | Published - Dec 1975 |
Externally published | Yes |