Abstract
The idea of assigning corporate managers on the basis of the product life cycle is rapidly gaining currency. The practice is likely to work better in some corporations than others. While the PLC assignment method may work in homogeneous companies, the author contends that all organizations may be better off trying the alternative approach he suggests.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 58-65 |
| Number of pages | 8 |
| Journal | Journal of Business Strategy |
| Volume | 2 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jan 1982 |
| Externally published | Yes |
ASJC Scopus subject areas
- Management Information Systems
- Strategy and Management