Assigning managers on the basis of the life cycle

Research output: Contribution to journalReview article

31 Scopus citations


The idea of assigning corporate managers on the basis of the product life cycle is rapidly gaining currency. The practice is likely to work better in some corporations than others. While the PLC assignment method may work in homogeneous companies, the author contends that all organizations may be better off trying the alternative approach he suggests.

Original languageEnglish (US)
Pages (from-to)58-65
Number of pages8
JournalJournal of Business Strategy
Issue number4
StatePublished - Jan 1982


ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

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