Assessing response quality. A self‐disclosure approach to assessing response quality in mall intercept and telephone interviews

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

There has been little, if any attempt to develop a standard operationalization of response quality in marketing research. Additionally, marketing studies using response quality have been almost exclusively mail surveys. This study employs a theoretical base from the Self‐Disclosure literature in operationalizing response quality in telephone and mall intercept interviews.

Original languageEnglish (US)
Pages (from-to)57-71
Number of pages15
JournalPsychology & Marketing
Volume1
Issue number3-4
DOIs
StatePublished - 1984
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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