TY - JOUR
T1 - Application of two under-researched typologies in crisis communication
T2 - Ethics of justice vs. care and public relations vs. legal strategies
AU - Tao, Weiting
AU - Kim, Sora
PY - 2016/4/5
Y1 - 2016/4/5
N2 - This study investigates organizations' crisis responses by adopting two extant, under-researched typologies-public relations vs. legal strategies and ethics of justice vs. care approaches. Through content-analyzing organizational responses to three well-known crises, the study observes that the public relations strategy is used more often than the legal strategy. It also finds that when the examined organizations respond to their crises, they tend not to emphasize ethical approaches, though when they do it is more often the ethics of justice approach than that of the ethics of care. Therefore, this study urges organizations to reflect on whether their crisis communication and management decisions lack sufficient emphasis on ethical approaches, especially on the interpersonal and situational aspects of involved publics in crises. If such deficiency exits, it would be problematic because these interpersonal and situational aspects, when addressed strategically, can help an organization to rebuild post-crisis reputation and maintain positive relationships with its publics in the long run.
AB - This study investigates organizations' crisis responses by adopting two extant, under-researched typologies-public relations vs. legal strategies and ethics of justice vs. care approaches. Through content-analyzing organizational responses to three well-known crises, the study observes that the public relations strategy is used more often than the legal strategy. It also finds that when the examined organizations respond to their crises, they tend not to emphasize ethical approaches, though when they do it is more often the ethics of justice approach than that of the ethics of care. Therefore, this study urges organizations to reflect on whether their crisis communication and management decisions lack sufficient emphasis on ethical approaches, especially on the interpersonal and situational aspects of involved publics in crises. If such deficiency exits, it would be problematic because these interpersonal and situational aspects, when addressed strategically, can help an organization to rebuild post-crisis reputation and maintain positive relationships with its publics in the long run.
KW - Crisis communication
KW - Ethics of care
KW - Ethics of justice
KW - Legal strategy
KW - Public relations strategy
UR - http://www.scopus.com/inward/record.url?scp=85020629103&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85020629103&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2017.06.003
DO - 10.1016/j.pubrev.2017.06.003
M3 - Article
AN - SCOPUS:85020629103
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
ER -