Analysis of patient perceptions of Mohs surgery on social media platforms

Preetha Kamath, Christina Kursewicz, Giuseppe Ingrasci, Rachel Jacobs, Nitin Agarwal, Keyvan Nouri

Research output: Contribution to journalArticle

Abstract

This study assessed social media content to improve understanding of patient experiences with Mohs surgery. An initial search of public Instagram posts and tweets tagged with “#mohssurgery” or “@mohssurgery” identified 1692 Instagram posts and 115 tweets, of which 1390 and 94 were eliminated, respectively, given that they did not directly include a patient’s own experience. The team analyzed the posts/tweets for patient gender, timing of post prior to or after their procedure, and classified themes related to patients’ experience with Mohs. Analysis showed that 91.4% of Instagram posts and 75.0% of tweets were published post-Mohs surgery, with the majority made by women. The most common theme on Twitter was updating followers on treatment progress (30.0%) and on Instagram, the most common theme was spreading awareness of skin cancer/encouraging others to protect their skin (18.9%). Other common themes included concern of appearance during recovery process, scars after treatment, and healing progress. Social media has the ability to provide a platform for patients to impart their personal experiences with Mohs surgery performed on skin cancer lesions.

Original languageEnglish (US)
JournalArchives of Dermatological Research
DOIs
StatePublished - Jan 1 2019

Keywords

  • Dermatologic surgery
  • Internet
  • Mohs
  • Patient education
  • Skin cancer
  • Social media

ASJC Scopus subject areas

  • Dermatology

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