An Updated and Streamlined Technology Readiness Index: TRI 2.0

Research output: Contribution to journalArticle

139 Citations (Scopus)

Abstract

The Technology Readiness Index (TRI), a 36-item scale to measure people’s propensity to embrace and use cutting-edge technologies, was published in the Journal of Service Research over a decade ago. Researchers have since used it in a variety of contexts in over two dozen countries. Meanwhile, several revolutionary technologies (mobile commerce, social media, and cloud computing) that were in their infancy just a decade ago are now pervasive and significantly impacting people’s lives. Based on insights from extensive experience with the TRI and given the significant changes in the technology landscape, the authors undertook a two-phase research project to update and streamline the TRI. After providing a brief overview of technology readiness and the original TRI, this article (a) describes the multiple research stages and analyses that produced TRI 2.0, a 16-item scale; (b) compares TRI 2.0 with the original TRI in terms of content, structure, and psychometric properties; and (c) demonstrates TRI 2.0’s reliability, validity, and usefulness as a customer segmentation tool. The article concludes with potential applications of TRI 2.0 and directions for future research.

Original languageEnglish (US)
Pages (from-to)59-74
Number of pages16
JournalJournal of Service Research
Volume18
Issue number1
DOIs
StatePublished - Feb 19 2015

Fingerprint

Technology readiness
Mobile commerce
Cloud computing
social media
commerce
psychometrics
research project
customer
experience
Social media
Usefulness
Propensity
Customer segmentation
Psychometrics
segmentation

Keywords

  • technology adoption
  • technology readiness
  • technology use
  • TR-based segments
  • TRI

ASJC Scopus subject areas

  • Organizational Behavior and Human Resource Management
  • Information Systems
  • Sociology and Political Science

Cite this

An Updated and Streamlined Technology Readiness Index : TRI 2.0. / Parasuraman, Ananthanarayanan; Colby, Charles L.

In: Journal of Service Research, Vol. 18, No. 1, 19.02.2015, p. 59-74.

Research output: Contribution to journalArticle

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