An investigation of strategic marketing factors affecting performance of international joint ventures in china

Research output: Contribution to journalArticle

Abstract

This paper investigates the influence of some key strategic marketing factors on the performance of international joint ventures (UV) operating in China. The related contextual variables which may moderate the linkage between marketing factors and UV performance are also examined. The result suggests that some elements of conventional wisdom are deficient.

Original languageEnglish (US)
Pages (from-to)71-89
Number of pages19
JournalJournal of Transnational Management Development
Volume1
Issue number3
DOIs
StatePublished - Nov 14 1995
Externally publishedYes

Fingerprint

joint venture
marketing
China
wisdom
performance

Keywords

  • China
  • International joint venture
  • Marketing factors
  • Performance

ASJC Scopus subject areas

  • Management, Monitoring, Policy and Law
  • Development
  • Geography, Planning and Development

Cite this

@article{61eb5c83b1a74cab8e41df0336ca761a,
title = "An investigation of strategic marketing factors affecting performance of international joint ventures in china",
abstract = "This paper investigates the influence of some key strategic marketing factors on the performance of international joint ventures (UV) operating in China. The related contextual variables which may moderate the linkage between marketing factors and UV performance are also examined. The result suggests that some elements of conventional wisdom are deficient.",
keywords = "China, International joint venture, Marketing factors, Performance",
author = "Yadong Luo",
year = "1995",
month = "11",
day = "14",
doi = "10.1300/J130v01n03_04",
language = "English (US)",
volume = "1",
pages = "71--89",
journal = "Journal of Transnational Management",
issn = "1547-5778",
publisher = "Taylor and Francis Ltd.",
number = "3",

}

TY - JOUR

T1 - An investigation of strategic marketing factors affecting performance of international joint ventures in china

AU - Luo, Yadong

PY - 1995/11/14

Y1 - 1995/11/14

N2 - This paper investigates the influence of some key strategic marketing factors on the performance of international joint ventures (UV) operating in China. The related contextual variables which may moderate the linkage between marketing factors and UV performance are also examined. The result suggests that some elements of conventional wisdom are deficient.

AB - This paper investigates the influence of some key strategic marketing factors on the performance of international joint ventures (UV) operating in China. The related contextual variables which may moderate the linkage between marketing factors and UV performance are also examined. The result suggests that some elements of conventional wisdom are deficient.

KW - China

KW - International joint venture

KW - Marketing factors

KW - Performance

UR - http://www.scopus.com/inward/record.url?scp=0029476724&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0029476724&partnerID=8YFLogxK

U2 - 10.1300/J130v01n03_04

DO - 10.1300/J130v01n03_04

M3 - Article

AN - SCOPUS:0029476724

VL - 1

SP - 71

EP - 89

JO - Journal of Transnational Management

JF - Journal of Transnational Management

SN - 1547-5778

IS - 3

ER -