An investigation of strategic marketing factors affecting performance of international joint ventures in china

Research output: Contribution to journalArticle


This paper investigates the influence of some key strategic marketing factors on the performance of international joint ventures (UV) operating in China. The related contextual variables which may moderate the linkage between marketing factors and UV performance are also examined. The result suggests that some elements of conventional wisdom are deficient.

Original languageEnglish (US)
Pages (from-to)71-89
Number of pages19
JournalJournal of Transnational Management Development
Issue number3
StatePublished - Nov 14 1995



  • China
  • International joint venture
  • Marketing factors
  • Performance

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Development
  • Management, Monitoring, Policy and Law

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