An examination of descriptive and injunctive norm influence on intention to get drunk

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

The influential impact of norms on problematic drinking is widely documented; however, the relevant theories purporting these effects point to multiple and varied normative components. A better understanding of the conceptual distinctions and the differential role they play can have practical implications for college prevention efforts. The purpose of the current study was to test the role of campus drinking norms, as posited by Social Norms theory (SNT) in predicting intentions to get drunk using a Theory of Planned Behavior (TPB) framework. Results found that SNT components did not significantly add to the prediction of intent beyond that of attitudes, subjective norms, and past behavior. Implications for prevention campaigns are discussed.

Original languageEnglish (US)
Pages (from-to)468-487
Number of pages20
JournalCommunication Quarterly
Volume56
Issue number4
DOIs
StatePublished - Jan 1 2008

Fingerprint

examination
Social Norms
role play
campaign

Keywords

  • Alcohol consumption
  • Campus norms
  • Descriptive norms
  • Injunctive norms
  • Social norms theory

ASJC Scopus subject areas

  • Communication

Cite this

An examination of descriptive and injunctive norm influence on intention to get drunk. / Dunleavy, Victoria.

In: Communication Quarterly, Vol. 56, No. 4, 01.01.2008, p. 468-487.

Research output: Contribution to journalArticle

@article{6fc62a9cd5ee41e59024eef3210dfd47,
title = "An examination of descriptive and injunctive norm influence on intention to get drunk",
abstract = "The influential impact of norms on problematic drinking is widely documented; however, the relevant theories purporting these effects point to multiple and varied normative components. A better understanding of the conceptual distinctions and the differential role they play can have practical implications for college prevention efforts. The purpose of the current study was to test the role of campus drinking norms, as posited by Social Norms theory (SNT) in predicting intentions to get drunk using a Theory of Planned Behavior (TPB) framework. Results found that SNT components did not significantly add to the prediction of intent beyond that of attitudes, subjective norms, and past behavior. Implications for prevention campaigns are discussed.",
keywords = "Alcohol consumption, Campus norms, Descriptive norms, Injunctive norms, Social norms theory",
author = "Victoria Dunleavy",
year = "2008",
month = "1",
day = "1",
doi = "10.1080/01463370802451695",
language = "English (US)",
volume = "56",
pages = "468--487",
journal = "Communication Quarterly",
issn = "0146-3373",
publisher = "Routledge",
number = "4",

}

TY - JOUR

T1 - An examination of descriptive and injunctive norm influence on intention to get drunk

AU - Dunleavy, Victoria

PY - 2008/1/1

Y1 - 2008/1/1

N2 - The influential impact of norms on problematic drinking is widely documented; however, the relevant theories purporting these effects point to multiple and varied normative components. A better understanding of the conceptual distinctions and the differential role they play can have practical implications for college prevention efforts. The purpose of the current study was to test the role of campus drinking norms, as posited by Social Norms theory (SNT) in predicting intentions to get drunk using a Theory of Planned Behavior (TPB) framework. Results found that SNT components did not significantly add to the prediction of intent beyond that of attitudes, subjective norms, and past behavior. Implications for prevention campaigns are discussed.

AB - The influential impact of norms on problematic drinking is widely documented; however, the relevant theories purporting these effects point to multiple and varied normative components. A better understanding of the conceptual distinctions and the differential role they play can have practical implications for college prevention efforts. The purpose of the current study was to test the role of campus drinking norms, as posited by Social Norms theory (SNT) in predicting intentions to get drunk using a Theory of Planned Behavior (TPB) framework. Results found that SNT components did not significantly add to the prediction of intent beyond that of attitudes, subjective norms, and past behavior. Implications for prevention campaigns are discussed.

KW - Alcohol consumption

KW - Campus norms

KW - Descriptive norms

KW - Injunctive norms

KW - Social norms theory

UR - http://www.scopus.com/inward/record.url?scp=79960278090&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=79960278090&partnerID=8YFLogxK

U2 - 10.1080/01463370802451695

DO - 10.1080/01463370802451695

M3 - Article

AN - SCOPUS:79960278090

VL - 56

SP - 468

EP - 487

JO - Communication Quarterly

JF - Communication Quarterly

SN - 0146-3373

IS - 4

ER -