Abstract
The influential impact of norms on problematic drinking is widely documented; however, the relevant theories purporting these effects point to multiple and varied normative components. A better understanding of the conceptual distinctions and the differential role they play can have practical implications for college prevention efforts. The purpose of the current study was to test the role of campus drinking norms, as posited by Social Norms theory (SNT) in predicting intentions to get drunk using a Theory of Planned Behavior (TPB) framework. Results found that SNT components did not significantly add to the prediction of intent beyond that of attitudes, subjective norms, and past behavior. Implications for prevention campaigns are discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 468-487 |
| Number of pages | 20 |
| Journal | Communication Quarterly |
| Volume | 56 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jan 1 2008 |
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Keywords
- Alcohol consumption
- Campus norms
- Descriptive norms
- Injunctive norms
- Social norms theory
ASJC Scopus subject areas
- Communication
Cite this
An examination of descriptive and injunctive norm influence on intention to get drunk. / Dunleavy, Victoria.
In: Communication Quarterly, Vol. 56, No. 4, 01.01.2008, p. 468-487.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - An examination of descriptive and injunctive norm influence on intention to get drunk
AU - Dunleavy, Victoria
PY - 2008/1/1
Y1 - 2008/1/1
N2 - The influential impact of norms on problematic drinking is widely documented; however, the relevant theories purporting these effects point to multiple and varied normative components. A better understanding of the conceptual distinctions and the differential role they play can have practical implications for college prevention efforts. The purpose of the current study was to test the role of campus drinking norms, as posited by Social Norms theory (SNT) in predicting intentions to get drunk using a Theory of Planned Behavior (TPB) framework. Results found that SNT components did not significantly add to the prediction of intent beyond that of attitudes, subjective norms, and past behavior. Implications for prevention campaigns are discussed.
AB - The influential impact of norms on problematic drinking is widely documented; however, the relevant theories purporting these effects point to multiple and varied normative components. A better understanding of the conceptual distinctions and the differential role they play can have practical implications for college prevention efforts. The purpose of the current study was to test the role of campus drinking norms, as posited by Social Norms theory (SNT) in predicting intentions to get drunk using a Theory of Planned Behavior (TPB) framework. Results found that SNT components did not significantly add to the prediction of intent beyond that of attitudes, subjective norms, and past behavior. Implications for prevention campaigns are discussed.
KW - Alcohol consumption
KW - Campus norms
KW - Descriptive norms
KW - Injunctive norms
KW - Social norms theory
UR - http://www.scopus.com/inward/record.url?scp=79960278090&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79960278090&partnerID=8YFLogxK
U2 - 10.1080/01463370802451695
DO - 10.1080/01463370802451695
M3 - Article
AN - SCOPUS:79960278090
VL - 56
SP - 468
EP - 487
JO - Communication Quarterly
JF - Communication Quarterly
SN - 0146-3373
IS - 4
ER -