Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice

Derick Davis, Rajesh Bagchi, Lauren G. Block

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

Fingerprint Dive into the research topics of 'Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice'. Together they form a unique fingerprint.

Business & Economics