Airline safety: Perceived and actual

Harold W. Berkman, Leonard H. Chusmir, Howard S. Gitlow, Paul Hertz

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


This study investigated how the American traveler perceives U.S. and foreign airlines in terms of safety, and compared that perception to the actual safety records of the same airlines. In addition, the relation of the respondents' ethnic origin and safety perceptions was examined. Results indicate that 1) there is a substantial portion of the population that favors U.S. airlines regardless of individual ethnic origin, 2) of those individuals who do not favor U.S. airlines there is a significant relationship between ethnic origin and the carrier's country of origin, and 3) there exists a considerable misperception of airline safety.

Original languageEnglish (US)
Pages (from-to)514-538
Number of pages25
JournalJournal of the Academy of Marketing Science
Issue number4
StatePublished - Sep 1 1982

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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