Airline safety

Perceived and actual

Harold W. Berkman, Leonard H. Chusmir, Howard Gitlow, Paul Hertz

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This study investigated how the American traveler perceives U.S. and foreign airlines in terms of safety, and compared that perception to the actual safety records of the same airlines. In addition, the relation of the respondents' ethnic origin and safety perceptions was examined. Results indicate that 1) there is a substantial portion of the population that favors U.S. airlines regardless of individual ethnic origin, 2) of those individuals who do not favor U.S. airlines there is a significant relationship between ethnic origin and the carrier's country of origin, and 3) there exists a considerable misperception of airline safety.

Original languageEnglish (US)
Pages (from-to)514-538
Number of pages25
JournalJournal of the Academy of Marketing Science
Volume10
Issue number4
DOIs
StatePublished - Sep 1 1982

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Safety
Airlines
Country of origin
Travellers
Misperception

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Business and International Management

Cite this

Airline safety : Perceived and actual. / Berkman, Harold W.; Chusmir, Leonard H.; Gitlow, Howard; Hertz, Paul.

In: Journal of the Academy of Marketing Science, Vol. 10, No. 4, 01.09.1982, p. 514-538.

Research output: Contribution to journalArticle

Berkman, Harold W. ; Chusmir, Leonard H. ; Gitlow, Howard ; Hertz, Paul. / Airline safety : Perceived and actual. In: Journal of the Academy of Marketing Science. 1982 ; Vol. 10, No. 4. pp. 514-538.
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