Agenda-building linkages between public relations and state news media during the 2010 Florida Senate Election

Spiro Kiousis, Ji Young Kim, Sarabdeep K. Kochhar, Hyunji Lim, Jung Min Park, Jin Sook Im

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Grounded in first- and second-level agenda building, this study examined the role of political public relations in contributing to the news media agenda during the 2010 Florida Senate Election involving three major candidates. The findings offered support for agenda building at both the object (issues and stakeholders) and attribute levels of salience (issue frames and candidate attributes) between candidate information subsidies and news coverage. Some marked differences were observed across the different types of information subsidies.

Original languageEnglish (US)
Pages (from-to)240-242
Number of pages3
JournalPublic Relations Review
Volume42
Issue number1
DOIs
StatePublished - Mar 1 2016

Keywords

  • Agenda building
  • Information subsidies
  • Political public relations
  • Social media

ASJC Scopus subject areas

  • Marketing
  • Organizational Behavior and Human Resource Management
  • Communication

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