Abstract
In spite of increasing interest in the area of African Americans' willingness to donate organs, little empirical knowledge exists that can be used to create more effective public communication campaigns. In this study, 310 African Americans responded to seven knowledge items (based on myths and misconceptions about organ donation) shown in past studies to discriminate between donors and nondonors. The rate of accurate responses varied from 33% to 78% to individual knowledge items. Beliefs that the organ allocation system is inequitable (favoring whites and the rich) and the belief that donors pay extra medical bills strongly distinguished donors from non-donors. In addition, the information sources reported by African Americans willing to donate were more likely to include family members. Implications of these findings to the development of more effective organ donation campaigns targeting African Americans are offered.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1066-1071 |
| Number of pages | 6 |
| Journal | Journal of the National Medical Association |
| Volume | 95 |
| Issue number | 11 |
| State | Published - Nov 2003 |
| Externally published | Yes |
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Keywords
- African Americans
- Medical mistrust
- Organ donation
- Organ donation model
- Religiosity
ASJC Scopus subject areas
- Medicine(all)
Cite this
African Americans' knowledge about organ donation : Closing the gap with more effective persuasive message strategies. / Morgan, Susan; Cannon, Thomas.
In: Journal of the National Medical Association, Vol. 95, No. 11, 11.2003, p. 1066-1071.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - African Americans' knowledge about organ donation
T2 - Closing the gap with more effective persuasive message strategies
AU - Morgan, Susan
AU - Cannon, Thomas
PY - 2003/11
Y1 - 2003/11
N2 - In spite of increasing interest in the area of African Americans' willingness to donate organs, little empirical knowledge exists that can be used to create more effective public communication campaigns. In this study, 310 African Americans responded to seven knowledge items (based on myths and misconceptions about organ donation) shown in past studies to discriminate between donors and nondonors. The rate of accurate responses varied from 33% to 78% to individual knowledge items. Beliefs that the organ allocation system is inequitable (favoring whites and the rich) and the belief that donors pay extra medical bills strongly distinguished donors from non-donors. In addition, the information sources reported by African Americans willing to donate were more likely to include family members. Implications of these findings to the development of more effective organ donation campaigns targeting African Americans are offered.
AB - In spite of increasing interest in the area of African Americans' willingness to donate organs, little empirical knowledge exists that can be used to create more effective public communication campaigns. In this study, 310 African Americans responded to seven knowledge items (based on myths and misconceptions about organ donation) shown in past studies to discriminate between donors and nondonors. The rate of accurate responses varied from 33% to 78% to individual knowledge items. Beliefs that the organ allocation system is inequitable (favoring whites and the rich) and the belief that donors pay extra medical bills strongly distinguished donors from non-donors. In addition, the information sources reported by African Americans willing to donate were more likely to include family members. Implications of these findings to the development of more effective organ donation campaigns targeting African Americans are offered.
KW - African Americans
KW - Medical mistrust
KW - Organ donation
KW - Organ donation model
KW - Religiosity
UR - http://www.scopus.com/inward/record.url?scp=0242609033&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0242609033&partnerID=8YFLogxK
M3 - Article
VL - 95
SP - 1066
EP - 1071
JO - Journal of the National Medical Association
JF - Journal of the National Medical Association
SN - 1943-4693
IS - 11
ER -