Adult awareness of a youth-focused anti-tobacco campaign: Does having children matter?

Jorge Delva, Noella A. Dietz, Brian Perron, Ninive Sanchez, Michael E. Woolley

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Data from a survey of tobacco use conducted in 2001 was used to examine if Florida's youth-focused anti-tobacco media campaign, which focused on cigarette smoking, reached adults. The majority of the sample was white (87%), high school or college educated (85%), and over half with children (56%). Differences in awareness and intentions to quit among adult smokers with and without children were examined. About 50% of adults were aware of the campaign and the awareness of the tobacco industry manipulation theme was associated with intentions to quit, independent of having children. These findings provide evidence that youth-targeted anti-tobacco media campaigns can reach adults; however, to change the behavior of adults who smoke, it may not be appropriate to have a one-size-fits-all program. The study's limitations are noted.

Original languageEnglish (US)
Pages (from-to)763-774
Number of pages12
JournalSubstance Use and Misuse
Issue number6
StatePublished - May 2009
Externally publishedYes


  • Cigarettes
  • Parent-child communication
  • Survey
  • Youth

ASJC Scopus subject areas

  • Psychiatry and Mental health
  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Medicine (miscellaneous)


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