Abstract
An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 455-460 |
| Number of pages | 6 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 11 |
| Issue number | 4 |
| DOIs | |
| State | Published - Sep 1983 |
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ASJC Scopus subject areas
- Economics and Econometrics
- Marketing
- Business and International Management
Cite this
Addressing procedures as a mail survey response inducement technique. / Neider, Linda; Sugrue, Paul.
In: Journal of the Academy of Marketing Science, Vol. 11, No. 4, 09.1983, p. 455-460.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Addressing procedures as a mail survey response inducement technique
AU - Neider, Linda
AU - Sugrue, Paul
PY - 1983/9
Y1 - 1983/9
N2 - An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.
AB - An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.
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UR - http://www.scopus.com/inward/citedby.url?scp=51249181104&partnerID=8YFLogxK
U2 - 10.1007/BF02721928
DO - 10.1007/BF02721928
M3 - Article
AN - SCOPUS:51249181104
VL - 11
SP - 455
EP - 460
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
SN - 0092-0703
IS - 4
ER -