Addressing procedures as a mail survey response inducement technique

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.

Original languageEnglish (US)
Pages (from-to)455-460
Number of pages6
JournalJournal of the Academy of Marketing Science
Volume11
Issue number4
DOIs
StatePublished - Sep 1 1983

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Fingerprint Dive into the research topics of 'Addressing procedures as a mail survey response inducement technique'. Together they form a unique fingerprint.

  • Cite this