Addressing procedures as a mail survey response inducement technique

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.

Original languageEnglish (US)
Pages (from-to)455-460
Number of pages6
JournalJournal of the Academy of Marketing Science
Volume11
Issue number4
DOIs
StatePublished - Sep 1983

Fingerprint

Inducement
Mail survey
Response rate
Factorial design
Personalization
Trucking
Chief executive officer
Training and development
Experiment

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Business and International Management

Cite this

Addressing procedures as a mail survey response inducement technique. / Neider, Linda; Sugrue, Paul.

In: Journal of the Academy of Marketing Science, Vol. 11, No. 4, 09.1983, p. 455-460.

Research output: Contribution to journalArticle

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