Addressing procedures as a mail survey response inducement technique

Linda L. Neider; Paul K. Sugrue

doi:10.1007/BF02721928

Addressing procedures as a mail survey response inducement technique

Linda L. Neider, Paul K. Sugrue

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.

Original language	English (US)
Pages (from-to)	455-460
Number of pages	6
Journal	Journal of the Academy of Marketing Science
Volume	11
Issue number	4
DOIs	https://doi.org/10.1007/BF02721928
State	Published - Sep 1 1983

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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