A resource-based view of strategic alliances and firm value in the electronic martketplace

Namgyoo K. Park, John Mezias, Jaeyong Song

Research output: Contribution to journalArticle

130 Citations (Scopus)

Abstract

This study relies on the resource-based view to examine how alliances of e-commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e-commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e-commerce partners do not have a significantly different effect on firm value than alliances with bricks-and-mortar partners. Implications and avenues for future research are discussed.

Original languageEnglish (US)
Pages (from-to)7-27
Number of pages21
JournalJournal of Management
Volume30
Issue number1
DOIs
StatePublished - Jan 1 2004

Fingerprint

Firm value
Alliances
Resource-based view
Strategic alliances
Electronic commerce
Marketing
Event study
Business sector
Technology alliances

ASJC Scopus subject areas

  • Finance
  • Strategy and Management

Cite this

A resource-based view of strategic alliances and firm value in the electronic martketplace. / Park, Namgyoo K.; Mezias, John; Song, Jaeyong.

In: Journal of Management, Vol. 30, No. 1, 01.01.2004, p. 7-27.

Research output: Contribution to journalArticle

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