Abstract
This study relies on the resource-based view to examine how alliances of e-commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e-commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e-commerce partners do not have a significantly different effect on firm value than alliances with bricks-and-mortar partners. Implications and avenues for future research are discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 7-27 |
| Number of pages | 21 |
| Journal | Journal of Management |
| Volume | 30 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1 2004 |
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ASJC Scopus subject areas
- Finance
- Strategy and Management
Cite this
A resource-based view of strategic alliances and firm value in the electronic martketplace. / Park, Namgyoo K.; Mezias, John; Song, Jaeyong.
In: Journal of Management, Vol. 30, No. 1, 01.01.2004, p. 7-27.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - A resource-based view of strategic alliances and firm value in the electronic martketplace
AU - Park, Namgyoo K.
AU - Mezias, John
AU - Song, Jaeyong
PY - 2004/1/1
Y1 - 2004/1/1
N2 - This study relies on the resource-based view to examine how alliances of e-commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e-commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e-commerce partners do not have a significantly different effect on firm value than alliances with bricks-and-mortar partners. Implications and avenues for future research are discussed.
AB - This study relies on the resource-based view to examine how alliances of e-commerce firms affect firm value in an emerging business sector. Using an event study method, we investigate 272 alliances of 69 e-commerce firms. Our findings show that alliances of e-commerce firms in general have a positive effect on firm value. Unlike previous studies of alliances, we find that marketing alliances generate significantly greater firm value than technology alliances. Our results also show that alliances with other e-commerce partners do not have a significantly different effect on firm value than alliances with bricks-and-mortar partners. Implications and avenues for future research are discussed.
UR - http://www.scopus.com/inward/record.url?scp=0742271939&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0742271939&partnerID=8YFLogxK
U2 - 10.1016/j.jm.2002.11.001
DO - 10.1016/j.jm.2002.11.001
M3 - Article
AN - SCOPUS:0742271939
VL - 30
SP - 7
EP - 27
JO - Journal of Management
JF - Journal of Management
SN - 0149-2063
IS - 1
ER -